NACE Membership Brochures

NACE needed to develop three sets of new member welcome kits (employer, college, business affiliate) to replace one outdated brochure. It was essential that each one was created for different target audiences and clearly communicated the vision and mission of NACE and the benefits of membership. The LTD team re-wrote the copy to focus on re-engaging members and acquiring new members. The copy included a tagline, an outline of the industry and members, benefits of membership, education & training services and the national conference. Infographics and visuals were incorporated into the design to make the marketing collateral more engaging and to further represent the brand style and identity across the material. NACE uses their brochures at renewals, when they exhibit, at their national conference, at their education & training events, and when meeting with influencers and stakeholders