Best in American Living magazine was converted to a digital magazine in 2014. We redesigned it into an online-only flipbook magazine which worked very well for a few years and even racked up number of design awards. Once responsive web design entered the scene, we knew we had to come up with a newer, more flexible approach that would we usable on all devices.
After reviewing various publishing platform options, we realized we could achieve the best results by building a WordPress website that didn’t necessarily look like every other website or blog. We imagined ways to present stories in a more visually-engaging way, incorporating unique magazine-like design elements.
After the initial comps were presented, excited NAHB stakeholders expanded the project scope, tasking us with combining 2 additional websites (“Best in American Living Awards” winner gallery and blog) and the magazine into one unified WordPress site.
We rethought, redesigned, and restructured all the content from the ground up, using a grid layout that was flexible enough to accommodate all content types. We provide user training, content population, and general support to NAHB staff and update the online magazine each month, providing fresh design for feature stories.