2017 AAP National Conference & Exhibition

Client: The American Academy of Pediatrics

Doctors go above and beyond for the health and well-being of their patients and as a tie-in to the location of Chicago’s Miracle Mile and endless mile-high skyscrapers, a theme of “GO the Extra Mile” was developed for the 2017 conference. The typography was created using an italic san serf font and “GO” was set in all-caps to emphasize the word and subtle arrows were set at the end of the wording to give visual direction. Tying in the NCE logo, we used stylized vertical arrow shape over on images of Chicago’s skyline.