Bethesda Urban Partnership Website

LTD Creative recently completed a full redesign of the Bethesda Urban Partnership (BUP) website, transforming it into a vibrant, user-friendly platform that reflects the energy and sophistication of downtown Bethesda. A key part of the process was strategically assisting the BUP team in reorganizing their content. Through collaborative working sessions, we conducted a thorough content audit and restructured the information architecture to create a more intuitive, user-centered navigation—making it easier for residents, visitors, and businesses to quickly find what they need.

We also reimagined BUP’s existing brand standards, translating them into a fresh, digital-forward design system that feels modern while staying true to the organization’s established identity. By elevating their color palette, typography, and visual language, we brought new energy to the brand online without compromising its recognition. Combined with bold imagery, mobile-optimized layouts, and flexible content templates, the redesigned site offers a seamless experience and a more powerful platform for BUP to promote events, services, and the vibrancy of downtown Bethesda.