Client: National Association of Real Estate Investment Trusts
AM&P Excel Award for redesign
AM&P Excel Award for magazine feature design
AM&P Excel Award for design excellence
Challenge: The Reit magazine editorial team was looking for a design firm to breathe new life into the magazine, but start with the existing templates. A year later, an association rebrand initiative was underway, leading NAREIT to redesign the magazine as well. The ultimate challenge was to tie the new brand look and feel into the magazine.
Solution: Working within NAREIT’s new clean brand, we created a more engaging and clean magazine design. The redesign resolved several problems, including long stories and minimal white space. New departments were created and an easy-to-read shorter section called “developments” was launched. We incorporated the brand colors into the new design and developed a broader color palette. A main element of the new brand guidelines is a brand shape, and we integrated the shape into headers throughout the magazine. The redesign unveiled a more modern appeal that connects with readers on an emotional level. We continue to design each bi-monthly issue, including creating custom illustration, art directing photoshoots, and designing all infographics.